Human Loops
Human Loops is a practical framework to help you describe and change the complex, multi-layered behavioural patterns that run through your life, situations, business and relationships.
Human Loops For You:
Start Seeing Your Patterns: 15 core questions and four examples to help you start thinking about your own complex life situations (free pdf when you subscribe)
AI Prompt Pack: Analyse your life situations with your favourite LLM (ChatGPT, Gemini, etc.) and these copy-and-paste Human Loop situational prompts.
1-on-1 Calls & Coaching: work with Matthew directly to analyse your own complex personal or professional loops and situations. Limited availability.
Business Consulting & Reports: work with Matthew to apply the framework to your brands, core values, team dynamics, market landscapes and scenarios.
Your Constant Now
You are always, every day, making meaning and choosing direction with incomplete information, in real-time, with limited processing capacity, while being influenced by everything from your blood sugar levels or the pressure of unfolding life events to multi-generational trauma.
Your morning doom scrolling, your recurring relationship problems and the world's political crises are all following the same hidden patterns…because we are all human.
The same ways we create that meaning and interpret our world as life happens in front of us every day can break individuals and also destroy relationships, companies, and societies. But once you start to see the patterns, you can understand why something is going wrong and move in a better direction.
A ground-up, real-world framework…
Over the 10 years I wrote The Spain Report, I dug into and witnessed a very broad range of human stories. Broad in the geographical sense (the focus was national), broad in scope (politics, accidents, trials, hospitals and the pandemic), and broad socially (from the abdication of the King to cleaners mopping up vomit and blood in Covid wards).
I also found myself drawn to very deep and very close details. That's how you understand what actually happened to be able to explain it better, right? You need the details. Which is the same as translation. So translation of words and concepts but also translation of events, from one level of life to another, from participants to readers, from Spain to the world. And the details matter, they mean something.
So I reported on all four months of the Catalan separatist trial at the Supreme Court. Every day. I listened to the firemen and doctors and psychologists and forensic examiners (and the priest) in Angrois when the Alvia train crashed in 2013, killing 81 people in an instant. I saw the political and social shifts that brought about the sudden rise of Podemos in Spain after years of mass unemployment, from the public squares to the seats of political power. I chronicled the horrible details of a murder trial in Almería in 2019 from the front row of the courtroom (for some reason, there were only four of us who chose to do that, out of 140 journalists nominally reporting on the trial).. And during the pandemic, I felt like the right thing to do was to get inside the Covid wards before the vaccines, so I did that too.
The ministers were not going within 100 miles of the messier, riskier side of pandemic life if they could help it. They were happy with charts and statistics and their daily press releases. To be fair, most of the journalists were too. The nurses' reality, though, was sick or dying patients, very lonely patients inside those cordoned off zones, and the fear they would infect their own children when they got home from work.
As I went along, I started to notice patterns. Patterns of events, patterns of situations and patterns of human behaviour. I kept the notes and updated them every few months and then got on with whatever the next story was.
Human Loops is all about those patterns…(read the rest)
…and those patterns are applicable to your personal life and relationships, your job and business situations and to better understanding politics and news events. This newsletter will help you uncover all of the complex layers.
